Value Added Telecommunications

Value Added Telecommunications
If we seen a telecommunication operators advertisements on print or electronics media, looks like we seen a war. Tariff war follows a tariff decrease absolutely give an advantages for the subscriber. But unfortunately the tariff decrease is not balance with the communications which can explain about each operator program. The operator is so busy with the message that the other operator is not good or other operator program or tariff is a trap. Then which capture in customer is not a good point but it is a trick and the advertisement style in tariff promotion. So that advertisement is not informative. This become the challenge for all operators to be able to go out from the zone of advertisement war and can create the different selling point. In the end affordable tariff is not enough to maintain the subscriber but also need a quality of network like success call ratio, network trouble handling, drop call, and also the speed of service (customer care). The advertisement should be given the information about quality of services and valuable information. (Kompas-pg34)